Mattressville is a family-run business that is in the middle of a rebranding. I worked as a Freelancer to help remake blogs and create new blogs.

The issue was online visibility and using keywords, effective copy, and consistency results were achieved.

Goals/Requirements: Increase online presence and convert it into sales. • Update old content, it will be favourable for Google • Create new content with keywords and various calls to actions • Cohesive website that utilizes appropriate SEO

I would create website copy and blog copy that would then go through various stages of editing. Each stage has a different purpose including keywords, links and high-quality written work.

As a result, the client was happy with the content and additions to the website which increased the online activity and sales.

There is no wrong or right way to create content, however, there are better ways to effectively utilize SEO knowledge in effective strategic plans.