Campaign Insight: The Ordinary has always stood for transparency and science-backed skincare. But in a world full of over-promising beauty narratives, we leaned into what made them different: their commitment to results, science, and simplicity. We flipped the script and created the “Abnormal Campaign”, an unexpected, own able platform that breaks the noise while staying true to the brand’s DNA.

Creative Concept: Instead of aspirational fluff, we embraced “The Abnormal”, a bold, slightly tongue-in-cheek reframe of science as rebellion. Each visual highlighted a specific concern and solution through Ordinary’s product line.