Napa Stellaire: A Celestial Wine Experience

Molly Mittal

Napa Stellaire: A Celestial Wine Experience

Concept Overview:
Napa Stellaire is a premium wine label that reimagines wine tasting as a journey through the cosmos. Rooted in the terroir of Napa Valley but elevated to a celestial plane, the experience is designed for modern oenophiles who seek more than a sip, they crave a sense of wonder.
Experience Design:
From the first glance to the final pour, Napa Stellaire crafts a multi-sensory journey that blends stargazing with wine appreciation. The brand concept transforms traditional wine rituals into a dreamy escape: constellation-themed tasting menus, immersive projection-based vineyard tours, and curated celestial pairings (like Full Moon + Rosé or Equinox + Merlot).
At its heart, Napa Stellaire is both poetic and precise; celebrating the alignment of stars, soil, and soul.
Packaging Design:
Each bottle is designed as an object of art and atmosphere. The labels feature intricate linework illustrations of constellations, planetary maps, and cosmic textures; all hand-rendered and foiled in metallic inks. A deep, inky base (navy, obsidian, or wine-black) contrasts with holographic or silver detailing to reflect light like a star.
Tone of Voice:
Elegant, mystical, and a little surreal; Napa Stellaire speaks to the dreamer, the stargazer, the romantic. It elevates the language of wine into poetry.
Outcome:
Napa Stellaire isn’t just a wine brand, it’s a sensory constellation. A fusion of astronomy and artistry, terroir and the transcendent. It invites drinkers to raise their glass and look up.
Like this project

Posted Jul 16, 2025

Elegant, mystical, and a little surreal; Napa Stellaire speaks to the dreamer, the stargazer, the romantic. It elevates the language of wine into poetry.

Logo Design | Branding for Plectrum Institute of Music
Logo Design | Branding for Plectrum Institute of Music
Yogi Green Tea Packaging
Yogi Green Tea Packaging
FedEx Campaign
FedEx Campaign
Specimen Card Deck
Specimen Card Deck

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc