Yogi Tea is more than just a beverage, it’s a ritual of mindfulness, balance, and inner wellness. For this conceptual packaging project, we reimagined Yogi Tea with an artistic, hand-drawn aesthetic that visually reflects the brand’s spiritual roots and Ayurvedic wisdom.

The packaging is brought to life through whimsical doodles that flow like meditation: organic, imperfect, and deeply human. Each tea variant features unique illustrated elements symbolizing its benefits: calming herbs, chakras, yoga poses, and nature-inspired motifs. The linework adds a touch of warmth and personality while celebrating the brand’s Eastern philosophy.

The hand-drawn style makes each pack feel like a personal invitation to pause, sip, and center yourself. No loud branding, just subtle, soulful packaging that stands out by whispering rather than shouting.

This project brings playful intentionality to wellness branding, blending ancient traditions with modern artistic storytelling.