FedEx Campaign
Molly Mittal
FedEx CAMPAIGN
We developed a clean, optimistic visual system that balanced FedEx’s corporate strength with human warmth. Using a bright, hope-forward color palette, inclusive imagery, and bold type, the campaign emphasises FedEx’s role as a connector, not just of packages, but of people, animals, opportunities, and good.
Outcome:
The FedEx Cares campaign launched with strong internal engagement and external visibility, solidifying the brand’s commitment to creating lasting positive change. The design system brought coherence and heart to a global movement, showing that every delivery can also be a delivery of hope.
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Posted Jul 11, 2025
We developed a clean, optimistic visual system that balanced FedEx’s corporate strength with human warmth.
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