Specimen Card Deck
Molly Mittal
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Posted Jul 8, 2025
The concept sparked strong engagement, received recognition for its typographic contrast, opened new conversations around modern identity systems for brands.
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Timeline
Sep 3, 2021 - Oct 11, 2021
MINDFULNESS X GOTHAM
Wellness Meets Bold Design
Client: Mindfulness Studio (Concept Collaboration)
Studio: Luminary Lab
Scope: Brand Identity • Visual Exploration • Typography Play • Wellness Concept Design
Description:
What happens when calm meets chaos — and they fall in love?
The Mindfulness × Gotham project was born from that tension: a visual experiment blending the serene world of wellness with the striking, no-nonsense geometry of Gotham typeface.
We reimagined how mindfulness could be communicated — not just softly, but confidently. The result is a brand aesthetic that’s modern, grounded, and unexpectedly bold. Clean shapes, stark contrast, and intentional whitespace serve as a reminder: peace doesn’t have to whisper.
Delivered:
✔ Visual Identity Concept
✔ Typography-Led Exploration
✔ Branded Color Palette & Layout System
✔ Social Templates & Mood Assets
✔ Art Direction for Wellness-Driven Brands
This project challenges the cliché softness of self-care.
It’s mindfulness — but make it Gotham.
