SweatStore: A Case Study
Luther Ejoh
🥽 About Project
SweatStore is an online shopping platform, designed with smooth navigation, visually appealing interface, and easy checkout process, where finding lightweight, moisture-wicking sportswear is made fast, easy, and enjoyable.
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Project Mission:
To make users experience while shopping for the right sportswear as easy, enjoyable and fast as possible. Ensuring the best user experience from onboarding to delivery.
Roles:
UX & UI Designer • Interaction Designer • UX Researcher
Ideate
Typeface
& Colour
Choosing the right typeface and colour scheme creates
the right tone for readability and aesthetics.
I chose MADE Tommy Soft for its modern, rounded design with a sleek yet friendly feel. Its smooth curves and balanced proportions create a stylish, approachable, and versatile look. fitting for brands that blend elegance with warmth.
Research
Problem
& Solution
Problem:
Customers often struggle to find the right sportswear with cluttered interfaces, slow load times, and limited product information, leaving customers frustrated and unsure about their purchases.
Solution:
Focus on designs that encourage fast load times and a smooth shopping experience. Create detailed product info to help customers make confident, informed choices.
Ideate
Information
Architecture
I organised the contents for accessibility and to ensure the browsing and purchasing experience is easy for users.
Ideate
Low-fidelity
Mockups
I created wireframes focusing on usability and flow, creating a structured low-fidelity before the final high-fidelity.
Design
High-fidelity
Design
Home & Product:
Users are presented with a vast range of ways to search and find exactly what they need. Users can water down their search with filters and categories, and/or use the search bar for what they are looking for. Customisation afterwards is also vast.
Cart & Payment:
These pages are simple and direct, exercising good usability and aesthetics. While keeping the general feel, users can review and edit their cart and payment methods all at their fingertips.
My Orders & Profile:
And finally, with my focus resting on a fast, smooth and informed shopping experience, the direction & categorisation of the pages create an ease of use for users.
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Outcome
Customers often struggle to find the right sportswear with cluttered interfaces, slow load times, and limited product information, leaving customers frustrated and unsure about their purchases.
Project Timeline: 2.5 months or 300+ hours.
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Ready to create a user experience that stands out?
💎 Contact me! 🥽
Like this project
Posted Mar 1, 2025
SweatStore succeeded in creating a fast, smooth, and informed shopping experience with great search & filtering features, categorization, and customisation.
Likes
2
Views
3
Timeline
Oct 26, 2024 - Jan 16, 2025
