Syndigo is a powerful platform that helps brands manage and distribute accurate product content and data across thousands of retail websites. Syndigo had grown through a series of acquisitions, but their brand story hadn’t kept pace. Despite being an industry leader for decades, their expanding capabilities complicated the narrative and left them without a clear, differentiated position in the market.

We positioned Syndigo as “The Active Content Engine,” clarifying their story around the continual flow of content that powers commerce. We refreshed and simplified their logo, updated their visual identity with a digital-first color palette and visual system, and introduced the tagline “Products move when content flows.”

Unified the brand and multiple services under a single, coherent narrative and visual identity

Standardized visual guidelines to ensure consistent communications across all brand touchpoints

Equipped sales and marketing teams with tools to tell the story consistently