RealTime, a growing leader in clinical trial management systems (CTMS), acquired software providers Devana and Complion. While the technology was strong, the expanding and complex product portfolio lacked a unified brand architecture. This strategic challenge prevented RealTime from clearly communicating the collective value of its complete offering to high-value B2B clinical research partners.

At Sustena, we developed a strategy-led brand architecture to unify all offerings under the “RealTime eClinical Platform.” The core message, “Research at Scale,” articulated the firm’s B2B value proposition, emphasizing efficiency and depth. A new logo, visual identity, and brand guidelines delivered the credibility required for an enterprise-level, mission-critical platform in the Life Sciences sector.

Simplified the complex product portfolio and messaging for B2B partners, accelerating sales cycles.

Established a scalable master brand strategy that clarified the relationship between all product offerings.

Ensured brand governance that can seamlessly support future acquisitions and digital growth.