The merger between UniversalCIS and Credit Plus brought together seven entities to form the largest player in the Mortgage Verification space. Despite their new scale, the fragmented legacy brands lacked the unified message and strategic clarity required to become the definitive market leader in their industry.

We led the brand consolidation, renaming the company Xactus, a name inspired by exacting precision. This new brand and visual identity embodied the promise of purposeful innovation and repositioned the firm to dominate the market as a high-scale partner. Brand guidelines ensured consistent governance across the entire enterprise.

Successfully consolidated seven legacy brands into a single, high-value, cohesive identity.

Positioned Xactus as the largest and most forward-thinking leader in the mortgage verification industry.

Accelerated adoption and provided internal clarity across its enterprise-level product offerings.