Our partnership with SalesFlow began with a user-first approach to reimagine their digital platform, starting with a complete overhaul of the app’s interface and branding to reflect their mission of streamlining sales engagement. Building on this foundation, we extended our efforts to create a cohesive website experience and refine their intelligent scoring and analytics features, ensuring SalesFlow’s digital presence matches its role as a leader in sales effectiveness solutions.

SalesFlow set out to revolutionize sales engagement in a competitive market dominated by traditional CRM tools. They faced several key challenges:

❌ Disorganized Sales Processes 67% of sales teams reported struggling to systematize daily tasks and manage leads effectively.

❌ Limited Lead Generation Tools 86% of users identified difficulty in finding and prioritizing new clients.

❌ Disconnected Branding SalesFlow lacked a cohesive identity across their app, website, and marketing materials, making it harder to communicate their value proposition.

❌ Suboptimal User Experience Existing sales tools were cumbersome and unintuitive, hindering productivity and adoption among teams.

Creating a Seamless Platform and Unified Brand Over six sprints, we transformed SalesFlow’s app, branding, and website into a cohesive ecosystem that simplifies sales processes and enhances user engagement.

Building an Intuitive Sales Engagement App Our design process focused on improving usability, functionality, and efficiency for sales teams.

✅ Smart Scoring and Analytics We integrated advanced AI-powered scoring tools, enabling sales reps to prioritize high-potential clients and improve decision-making.

✅ Streamlined User Interface The app was designed with a focus on clean navigation, ensuring seamless workflows for lead tracking, campaign management, and reporting.

✅ Optimized for Sales Productivity Features such as real-time updates and centralized lead information reduced inefficiencies, driving a 30% increase in conversion efficiency.

✅ Customizable Workflows Sales teams can tailor processes to their specific needs, meeting the demand for personalization.

✅ Broad Appeal The platform was designed to support users at all levels, from small teams to enterprise sales organizations.

Creating a Unified Brand Identity We crafted a professional and approachable brand that aligns with SalesFlow’s mission of empowering sales teams.

✅ Modern Visual Design Developed a cohesive color palette and typography to enhance brand recognition and create a polished user experience.

✅ Consistent UI/UX Across the Platform Unified the app, website, and marketing materials to ensure a seamless brand experience at every touchpoint.

Through strategic design and branding, SalesFlow has become a trusted tool for sales teams, combining cutting-edge technology with a seamless user experience.


93% Conversion Rate 
Sales teams saw significant improvements in closing deals.

35% Increase in Sales Efficiency 
Streamlined workflows reduced barriers to productivity.

98% Application Stability Index 
Rigorous testing ensured a reliable and robust platform.

2.7k User Engagement Index 
SalesFlow became an indispensable tool for daily sales operations.

Drip Designs transformed SalesFlow with a cohesive app, website, and branding that exceeded our expectations. Their intuitive design and intelligent features have improved user engagement and elevated our market presence. We’re so impressed with their work that we’re committed to staying on as a long-term client to continue building on this success.

Samantha Brooks - Head of Product at Salesflow

Reach out to us at dripdesigns.io or send us a message at hello@dripdesigns.io