BikeRoute partnered with us to create a cyclist-focused platform. In eight design sprints, we delivered an intuitive app, a high-conversion website, and branded materials to drive engagement and build community. With 91% user satisfaction, 43% increased engagement, and a cohesive brand identity, BikeRoute now offers a seamless, trusted experience for cyclists of all levels.

BikeRoute aimed to create a standout cyclist-focused platform in a market dominated by established players like Google Maps and Strava. They faced several key challenges:

❌ Lack of Advanced Customization Tools Cyclists needed tools to personalize routes based on terrain, distance, and safety, features that existing apps failed to deliver.

❌ Disconnected Digital Presence BikeRoute needed a unified experience across their app, website, and marketing materials to effectively communicate their value to users and partners.

❌ User Engagement and Brand Loyalty To build a community of loyal cyclists, BikeRoute required marketing collateral and branded swag that would engage users and solidify their identity.

Building a Unified Platform and Brand Over eight sprints, we designed a robust digital ecosystem, enhanced their brand identity, and delivered tools to drive engagement and build community.

Creating an Intuitive App to Drive Engagement We developed BikeRoute’s mobile app with a focus on simplicity, functionality, and real-time data, ensuring it met the needs of cyclists across skill levels while fostering deeper engagement.

✅ Advanced Route Customization Users can personalize routes based on fitness goals, terrain, and safety preferences, making every ride tailored to their needs.

✅ Real-Time Data Integration Live updates on elevation, terrain, and traffic improve navigation efficiency by 36%, meeting the priorities of 70% of cyclists who value real-time data.

✅ Community-Centric Features Integrated social tools allow cyclists to connect, share routes, and plan group rides, leading to a 43% increase in engagement.

✅ Broad Appeal for All Skill Levels With 35% of users having less than one year of experience and 31% being seasoned riders, the app’s user-friendly design ensures accessibility for everyone.

Building a High-Impact Digital and Marketing Ecosystem We expanded BikeRoute’s digital presence and built tools to foster engagement beyond the app.

✅ High-Conversion Website We designed a website that highlights BikeRoute’s value proposition, increasing new sign-ups by 28% in the first month. The site integrates app features, community stories, and promotional campaigns.

✅ Marketing Collateral for Cyclists From brochures to social media templates, we created a range of materials to attract and retain users, ensuring a consistent brand message across platforms.

✅ Branded Swag for Community Building We developed branded cycling jerseys, water bottles, and accessories that not only increase brand visibility but also foster a sense of community among BikeRoute users.

Through strategic design and branding, we helped BikeRoute become a trusted platform for cyclists, combining advanced navigation tools with a cohesive digital and physical presence.
 • 36% Improved Navigation Efficiency • 91% User Satisfaction • 43% Increased Engagement • 28% Growth in Website Sign-Ups BikeRoute now empowers cyclists with tools, community, and a trusted brand that enhances every ride. From urban commutes to scenic adventures, BikeRoute is redefining the cycling experience.

Their work is professional and polished, with quick turnaround times and a deep understanding of our goals. They’ve been an invaluable partner.

Mike Kim - VP of Product at BikeRoute

Reach out to us at dripdesigns.io or send us a message at hello@dripdesigns.io