Sisense’s Journey to Empowering Analytics for a Global Audience
E Lai Sterns
Sisense approached us with a bold vision: to transform their brand and digital ecosystem to reflect their leadership in analytics and empower users across 50+ countries. Over six months, we delivered a cohesive brand identity, redesigned their website and platform, and created a scalable design system to support their growth.
With over 2,000 organizations relying on Sisense, our work enhanced their global presence and drove engagement with a seamless, unified digital experience.
The Challenge
When Sisense partnered with us, they had a strong reputation in the analytics space but needed a refreshed digital presence that could scale with their rapid growth.
❌ Outdated Visual Identity
Sisense’s branding didn’t reflect their innovative, cutting-edge solutions. They needed a bold, modern look that would resonate with their global audience.
❌ Fragmented User Experience
The website and platform lacked cohesion, creating a disjointed experience for users navigating between marketing materials and product interfaces.
❌ Scalability for a Global Team
With teams spread across multiple regions, Sisense required a design system that could maintain consistency and empower internal teams to execute updates efficiently.
❌ Expanding Feature Needs
Sisense needed a robust framework to accommodate new features, optimize user workflows, and meet the growing demands of their diverse customer base.
Our Solution
From vision to global transformation
In just six months, we redefined Sisense’s digital presence with a cohesive brand identity, an intuitive digital experience, and a scalable design system.
Brand Identity
A Bold New Brand Identity
We created a fresh, modern visual identity that elevated Sisense’s presence and aligned with their reputation for innovation.
✅ Modern and Professional Design
We developed a refined color palette, clean typography, and custom iconography to create a bold, sophisticated aesthetic.
✅ Flexible and Scalable Guidelines
The brand was designed to adapt seamlessly across web, platform, and marketing materials, ensuring consistent application globally.
Seamless User Experience
Streamlining the Digital Experience
We designed over 100 screens to deliver a seamless and engaging user experience across the website and platform.
✅ Redesigned Website for Clarity and Engagement
The new website effectively communicated Sisense’s value proposition, improving navigation and increasing conversions by 25% in the first quarter.
✅ Aligned Platform UI
We refreshed the platform interface to match the updated brand, creating a consistent and intuitive experience for users transitioning between Sisense’s website and product.
The Results
Our collaboration transformed Sisense’s digital ecosystem, aligning their brand identity and platform experience with their innovative analytics solutions. With over 2,000 clients in 50+ countries, Sisense now delivers a seamless and scalable experience, empowering their global audience and reinforcing their position as a leader in analytics.
What Sisense says about working with us
Drip Designs transformed our brand identity and digital presence with creativity and strategy.
The platform redesign elevated our user experience and strengthened our connection with our audience. They exceeded our expectations at every turn.
Rachel Levinson - VP of Design at Sisense
Ready to create something remarkable?
Reach out to us at dripdesigns.io or send us a message at hello@dripdesigns.io
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Posted Dec 10, 2024
Transformed Sisense’s brand and digital ecosystem, creating a cohesive identity, scalable design system, and seamless experience for 2,000+ global organizations
