Karat approached us with a mission: to revolutionize technical hiring through an engaging, user-friendly platform that would appeal to both recruiters and candidates. In just a few months, we transformed Karat’s digital presence, creating a cohesive brand identity, an intuitive platform, and marketing assets that cemented their reputation in the industry.

When Karat first came to us, they had a solid foundation but needed a comprehensive overhaul to meet the demands of their growing audience and reinforce their role as an industry leader.

❌ Fragmented Brand Identity

Karat needed a brand identity that reflected their innovative approach to technical hiring. The existing visuals were inconsistent and lacked the professional polish required to resonate with both tech-savvy recruiters and job seekers.

❌ Disjointed User Experience

With a platform catering to diverse users, Karat’s website and product interfaces needed a streamlined design that offered a seamless, intuitive experience for both recruiters and candidates.

❌ Unified Brand Identity Across Web and Platform

As Karat’s influence in the hiring space grew, they required a cohesive brand identity that would seamlessly translate from their website to their technical hiring platform, creating an engaging, professional experience for all users.

In just a few months, we took Karat’s brand and platform to the next level, delivering a cohesive identity, a user-friendly digital experience, and compelling marketing assets that enhanced their market positioning.

We crafted a contemporary, approachable brand identity that aligns with Karat’s mission to make technical hiring more efficient and inclusive.

✅ Refreshed Visual Identity: Without altering the logo, we updated the color palette, typography, and iconography to create a clean, cohesive look that inspires confidence and clarity.

✅ Unified Brand Guidelines: We developed flexible brand guidelines to ensure consistency across digital and print materials, allowing Karat to maintain a strong, unified presence in every interaction.

Our design team crafted over 100 screens for Karat’s website and platform, creating a seamless user experience that enhances usability and engagement for all users.

✅ Revamped Website and Core Pages: We created a clean, informative website that effectively communicates Karat’s value to recruiters and job seekers, streamlining navigation and optimizing the user journey.

✅ Consistent UI/UX Across the Platform: By aligning design elements throughout the platform, we provided a cohesive experience that simplifies complex interactions and elevates the user experience.

Through a cohesive brand refresh, intuitive platform design, and engaging user experience, we helped Karat establish itself as a trusted leader in technical hiring. With an updated digital presence and a strong, consistent platform, Karat is now well-positioned to attract and engage its audience, driving growth and success in a competitive landscape.

Their work is professional and polished, with quick turnaround times and a deep understanding of our goals. They’ve been an invaluable partner.

Dan Higgins - Director of Design at Karat

Reach out to us at DripDesigns.io or send us a message at hello@dripdesigns.io