Background: Produced @Chase first Instagram "social first" post, which exceeded Q2 social average by 90%
Audience: The target audience consists of Instagram users who fall into two categories:
Current Chase credit cardholders seeking to maximize their benefits.
Potential customers interested in credit card rewards and perks.
Problem: The limited awareness and understanding of the Chase User Rewards Program among cardholders have resulted in missed opportunities for engagement and customer retention.
Solution: Create an engaging, trendy, and visually appealing Instagram post that highlights three benefits and features of the Chase user rewards program. Include green screen creative, concise messaging, and a clear call-to-action to encourage users to learn more.