TikTok · The Marketing Decoy Effect

Performance: 16.7 Views, 1,072 Likes, 27 Comments

Summary: In my TikTok script titled "Decoy Effect - Marketing I Never Fall For (Part 2)," I engage my audience by presenting a relatable scenario: the choice between small and large fries at McDonald's. As I introduce a medium option, I reveal how this simple addition makes the large size seem like a better value, even though it isn't. I take a moment to explain the decoy effect's psychology, drawing examples from "Predictably Irrational." Throughout the script, I aim to educate viewers about this marketing technique and encourage them to make mindful decisions in everyday choices, such as fast food and subscriptions, based on genuine needs.

1.) Educational Content is Valuable - The video educates viewers about the decoy effect in a relatable and straightforward manner. The high number of likes and comments indicate that providing valuable information and insights can be a successful content strategy.

2.) Engaging Content Works - Given my modest follower count of only 9 at the time, the substantial engagement of 1,072 likes and 27 comments on a video with 16.7K views is noteworthy. This underscores the importance of prioritizing engagement over sheer view counts, especially for small accounts like mine. Indicating the importance of creating content that captures and maintains the audience's attention.

3.) Effective Hook - The video's opening statement, "marketing I NEVER fall for as a strategist," served as a compelling hook. It piqued viewers' curiosity and set the stage for the content that followed. Crafting an attention-grabbing hook is crucial, especially with a small follower count, as it can entice viewers to continue watching, engage with the content, and potentially become followers.