My Chase Plan® · Dream Vacation

Audience: Our target audience is the Chase credit cardholders who have shown an interest in travel or have a history of travel-related spending. We aim to reach individuals who may not be aware of the benefits of using My Chase Plan for their travel expenses.

Problem: Many Chase cardholders are unaware of the convenience and financial benefits offered by My Chase Plan for managing travel expenses. This lack of awareness results in missed opportunities to make their travel experiences more affordable and enjoyable.

Solution: To address this challenge, we have developed a social media strategy centered around a green-screen video campaign. The campaign will promote the use of My Chase Plan for travel expenses, showcasing how it can make travel more accessible and budget-friendly. By using engaging visuals and messaging, we aim to captivate the audience's attention and educate them on the advantages of utilizing My Chase Plan for their travel needs.