My Chase Plan® · Paid Media

Brief: My Chase Plan Holiday Paid Media Ad

Audience: Current Chase credit cardholders who are eligible for My Chase Plan and are looking for a convenient way to manage holiday expenses during the holiday season.

Problem: Limited awareness among eligible Chase customers about the benefits of My Chase Plan during the holiday season, resulting in missed opportunities to ease their financial stress and enjoy the festive season without worry.

Solution: Create a paid Instagram advertisement to promote My Chase Plan during the holiday season, emphasizing its $0 offer and ease of use. The ad should feature a festive visual and include a clear call-to-action (CTA), directing users to learn more and enroll in My Chase Plan to manage their holiday expenses effectively. The goal is to raise awareness, drive engagement, and encourage eligible customers to take advantage of this valuable offer.