Designing Feeding Trends: A Unified Creator Platform
Jayasri Chakraborty
Detailed case study at the end
How I designed Feeding Trends - the first unified platform that takes creators from content to entrepreneurship through community-driven recognition
Feeding Trends wanted to add four new features: Goals, Commerce, Communities, and Opportunities.
The goal was to keep the platform fun and engaging while also giving businesses ways to sell and grow.
Problem
The creator economy is fragmented and creators today need multiple platforms to succeed.
Solution
Feeding Trends: The unified creator economy
To move quickly, I started with rapid sketches and wireframes to align on user flows and structure before refining visuals.
Low-fidelity wireframes for fast stakeholder alignment before diving into visual design
Mid-phase sketches used to quickly shape evolving features like Community spaces and digital storefronts
Goal 1 : Hook early adopters (18% target audience) within seconds.
Landing page
Impact
Early designs reduced bounce and increased click-through from hero CTA by highlighting trust and engagement upfront.
Goal 2 : Make it easy for users to find and use new features by designing clear navigation and smooth transitions between different parts of the platform.
Top navigation bar
Feeds sidebar, community sidebar, commerce sidebar, opportunity sidebar
Impact
Reduced user confusion and improved discoverability across 5+ new ecosystems like Opportunities, Events, and Commerce.
Goal 3 : Design a feed to increase retention across diverse content types (articles, videos, goals, achievements).
Feed page
Impact
Boosted engagement time and reduced session drop-offs
Maintained design consistency while reducing dev overhead
Goal 4 : Design a Karma Points system enabling progression in rank, recognition, and earning potential on the platform.
Trending page
Impact
Increased user participation in goals
Improved content distinction and feature recall
Enhanced engagement with time-bound, purpose-driven interactions
Goal 5 : Ensure Goals stood out while aligning with the platform's visual system.
Goal card
Impact
Transformed recognition into a social currency
Encouraged long-term contribution and mentorship
Elevated platform philosophy: celebrate people, not just content
Goal 6 : Optimizing for SEO Traffic & Creator Credibility.
Top bar for SEO visitors
Content gating to motivate users for signup
Impact
Boosted creator interactions mid-content
Increased SEO visitor conversion
Reinforced people-first experience even off homepage
View detailed case study below
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Posted Aug 30, 2025
Designed Feeding Trends platform with new features to boost engagement and user participation.
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Timeline
May 16, 2024 - Nov 16, 2024
Clients
Feeding Trends
