We identified the core pieces of content produced by the client and suggested ways in which it could be repurposed for other platforms to increase the consistency of social media presence.
I then wrote captions, blog posts, newsletters and created YouTube shorts from podcast and webinar content for the client. This content was then scheduled on their platforms to reduce friction and increase consistency. Below are screenshots of an example blog created from a popular YouTube video. The YouTube video has been processed into a transcript, then translated into an engaging blog form, and optimised for SEO purposes. Links have been made back to the original video, where we wanted to ultimately push traffic.