Amplified the brand’s reach and fostered a stronger connection with our target audience by utilising Pinterest's analytics and trend tracking.

Creating a strategy to streamline the content creation process while delivering tailored messages to audiences on Instagram and LinkedIn.

Significantly boosted a YouTuber's branding and organic reach by strategically repurposing their long-form YouTube content across multiple platforms.

Reach on the cafe's Instagram account increased by 330% with a plan of focused actions, after creating SMART goals for their marketing strategy.

Reinforced the key values of the brand, developed the brand story, and built on the brand tone of voice using SEO-driven blog writing.

Copywriting for a crowdfunding campaign that successfully raised over £16k in just over a month.

Mapping out the competitor landscape allowed this textile brand in the D2C product space to focus on its USPs and differentiate itself in a busy marketplace.

Created brand strategy that enhanced customer experience by increasing brand value, with transparency and consistency of content.

We identified the core pieces of content produced by the client and repurposed for other platforms to increase consistency on socials.

Starting with an existing blog, each post was analysed and optimised for maximum SEO potential.

This was a research-based project to map out my client's dream target audience fully. This resulted in a rise in engagement and booking of consultation calls.

LinkedIn engagement from 2.1% to 5.6% within a month of them enacting suggestions, and website saw an increase in visits from social media by 93%.

A series of blogs was commissioned to explore the stories behind a new fabric collection. The result was an audience with a stronger connection to the fabrics.