Brand Presence Audit + Gap Analysis
Starting at
$
360
About this service
Summary
This is a lightweight audit and strategy for those who want to make incremental changes and create a more solid brand QUICKLY.
I often work with business owners who don't have a lot of time to implement a full-blown strategy and need something that will make an impact fast. If that sounds like you, this might be the ticket!
Process
1️⃣ Fill in the survey with as much information about your company history, previous marketing efforts and current goals as possible.
2️⃣Meet on GoogleMeet to discuss the survey answers in more detail and answer any further questions I might have.
3️⃣ Allow me viewing access to your Google Analytics, social profiles, email marketing platform etc to gather information on how various content is performing.
4️⃣ I perform external audits using software such as SemRush, ScreamingFrog and SimilarWeb
5️⃣ An initial action plan will be presented in a visual format, with clear actionable steps to take, in line with your business goals. This will include suggested tools to improve/streamline your marketing processes, quick fixes to copy or visual styles, and current best practice guidelines.
What's included
Brand and Goal Summary
A summary of our discussion around brand history, marketing history, current SMART goals, and any information you have on your ideal customer.
Gap Analysis
The results of the audit, looking at each area of your marketing efforts. This will bluntly assess where there are gap between what exists, and what you need to succeed.
Gap-filler Quick Start Strategy
A quick start stratgey to fill those gaps. Showing how to make changes that align more closely with your goals. This includes any opportuntities to build your brand.
Example projects
Duration
2 weeks
Skills and tools
Marketing Strategist
Cascadeur
Google Analytics
Google Meet
Industries
Marketing
Work with me