Starting with an existing raw blog, I optimised each post for maximum SEO potential. This included relevant internal and external linking, keyword research, using mixed media where possible, image alt text, post length, and heading types. Of course, a suitable call to action was imagined for each of the posts, too. Screenshots from one of the 25 blog posts optimised below, this one focused on "How to make self-promotion easy" with the aim to book career coaching clients.