SEO Blog Campaign for Historic Wallpaper and Fabric Brand

For a collection launch, a series of blogs were commissioned exploring the stories behind the fabrics and wallpapers. The brand history, personality and place in the competitive market were all considered, before product descriptions, interviews with the designers, and imagery from the photoshoot were compiled, alongside keyword research. The result was a rich opportunity to tell a compelling brand-building story that allowed the audience to feel emotionally connected to the products. A screenshot excerpt is below.