Realistic SMART goals created for hospitality strategy

Working with a non-profit community organisation in London, I drew up marketing SMART goals for their chain of cafes, aligning with the company's overall mission. This allowed the cafes to focus on increasing their reach within their community, being able to provide help and support to those who needed it most. Reach on the cafe's Instagram account increased by 330% with a plan of focused actions, replacing adhoc meetings and posting.