Part 2 of REFORMR expands

Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences.

This phase focuses on building a more connected brand system through: • app and booking flow concepts • membership and access design • environmental and spatial visuals • campaign-style compositions • tactile print explorations

The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric.

Full case study coming soon ✦