Second site from the same stack — and the reason they look related is that one lives inside the other. The first one is a compliance product. EZ is the infrastructure it sits in.
That's a specific design problem. The platform can't look like a competitor to its own component, and it can't look like a louder version of it either. EZ took the wider frame — four modular layers, three entry points, regulators in the trust section — while the component kept the close-up.
Same toolkit both times: Figma, a Unicorn Studio shader in the hero, the reel in Jitter. Designed with my wife, who owned the product and the content side.
Second site from the same stack — and the reason they look related is that one lives inside the other. The first one is a compliance product. EZ is the infra...