Mari Brand Development and Marketing
Katrin Bichler
Mari – Join the Llama
Mari is a unique wine-cocktail blend of mate, wine, and elderflower. A distinctive brand identity was developed, featuring eye-catching packaging and engaging promotional materials. The llama, a playful symbol of Mari’s South American and European heritage, adds a touch of whimsy to the brand. Over two years, the flavor range was expanded, marketing materials were created, and social media was managed to drive brand awareness and sales.
Team: Kathrin Heimel, Jonas Weber, Stansilav Lewicki
More here.
Concept for a brand range extension.
After successful launch of the intial product Mari created a "winter" flavored version.
Mari was sold across Germany, Switzerland, Austria, Finnland and the Netherlands.
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Posted May 28, 2025
Developed brand identity and marketing for Mari, a wine-cocktail blend.
