Mari is a unique wine-cocktail blend of mate, wine, and elderflower. A distinctive brand identity was developed, featuring eye-catching packaging and engaging promotional materials. The llama, a playful symbol of Mari’s South American and European heritage, adds a touch of whimsy to the brand. Over two years, the flavor range was expanded, marketing materials were created, and social media was managed to drive brand awareness and sales.

Team: Kathrin Heimel, Jonas Weber, Stansilav Lewicki More here.