To evolve 10XBETA’s brand from a product design studio to a med-tech innovation leader, we designed a bold brand identity to reflect its innovative vision. The visual language and identity we created aims to attract startup talent and also appeal to family investment offices.

We used the logo’s base shapes, to create a geometric library and vibrant color palette were crafted to symbolize key stages of the product development process.

To meet the needs of its diverse team of engineers and designers, I developed a flexible and user-friendly brand system. This included templates for Google Suite, Figma, and Miro, supported by clear guidelines and interactive workshops. Check it out here.