Challenge

Mina Boutique is an independent Italian fashion retailer with a heritage dating back to 1966.

The boutique needed a more coherent experience across its physical store, editorial content and online presence. The goal was to preserve its heritage while making the brand feel relevant to a new generation of customers.

I redesigned the e-commerce experience in Wix Studio and connected it with the wider brand ecosystem. Responsive layouts, clearer navigation and consistent visual content helped customers discover products more easily across desktop, mobile and social channels.

My role

Marketing strategy

Content creation

Art direction

UX/UI and website design

SEO and search strategy

Paid media

UX research

Visual design

Approach

I benchmarked leading fashion e-commerce experiences and translated the findings into a focused shopping journey. Curated product selections, a dedicated New Arrivals area and a restrained black-and-neutral visual system balanced usability with a premium brand expression.

Solution