Designed and built the brand identity and website for Paprat, our own web design and branding studio, from the ground up.

Paprat is our own web design, branding, and UI/UX/product design studio. Before this project, we depended only on mouth to mouth promotions but felt like we needed a next level. We build both the brand and the site from scratch, giving the studio a real home online.

Starting from zero meant every decision, positioning, visual identity, structure, content, was ours to make, with no existing brand guidelines or site to build on. The challenge was translating what we do for clients into a credible, cohesive brand for ourselves, then building a site that reflects that standard.

Conducted research and competitor analysis to understand positioning in the web design and branding space

Mapped out site structure and user flows before moving into design

Collaborated with my design partner on the full brand identity: logo, color palette, and typography

Built the website in WordPress, using Elementor and match our brand system and content needs

Paprat.io now serves as our studio's live portfolio and first point of contact for potential clients. It's an ongoing project, we're continuing to refine the site and its promotion as we grow our client base.