Built the brand identity and Kajabi membership platform for a Slovenian fertility and wellness community, from research to launch.

Plodno Življenje is a Slovenian wellness platform focused on fertility, health, and personal development, offering educational content, online programs, and a membership community. [Founder/client name] brought me and my design partner on to build their brand and digital platform from the ground up, on Kajabi.

The client needed to bring together educational content, a paid membership area, and future course offerings into one cohesive, trustworthy platform, while establishing a visual identity credible enough for a sensitive, personal health niche.

Conducted research and competitor analysis of similar wellness/membership platforms

Mapped user flows for the membership sign-up, content access, and course structure

Collaborated with my design partner on full brand identity: logo, color palette, typography

Designed supporting brand templates: Instagram, Facebook, and calendar assets for ongoing content

Built and configured the full membership platform in Kajabi, structuring content, access tiers, and course architecture

The platform launched with a KPI target of 50 members and reached 90 members shortly after, nearly double the original goal. Beyond the launch numbers, the new visual identity and membership structure gave the client a clean, approachable digital platform that supports education, community, and long-term user engagement.