Mali Plac Website Redesign & Brand Refresh
Stefan Milosheski
Mali Plac, Website Redesign & Brand Refresh for a Slovenian Local-Food Marketplace
Rebuilt the website and brand identity for a local-food marketplace, driving 30–150 new customers monthly.
About the client
Mali Plac is a Slovenian local-food marketplace connecting conscious buyers directly with small farmers and producers, selling seasonal, home-grown vegetables, fruit, bread, dairy, seedlings, and honey. Customers order online and collect their goods at one of roughly 30 pickup points across the country, skipping the guesswork of sourcing local food. After 8 years in business, Mali Plac brought me on to modernize their outdated website and refresh their brand from the ground up.
Mobile version
The Challenge
The existing site no longer reflected the trust and transparency Mali Plac had built with its community over the years. The client's goal was clear and measurable: grow their customer base by 5% through a stronger digital experience and a more credible brand presence.
My Process
Conducted research and a competitor analysis of similar local-food and marketplace platforms;
Mapped user flows for the browsing, ordering, and pickup experience;
Built wireframes in Figma to validate structure before development;
Full branding: logo, color palette, typography, and supporting materials (order templates, calendars);
Built the final site in WordPress and Elementor, configuring the theme, plugins, and layout around the new brand system.
Desktop version
The Result
The redesign contributed to a measurable increase in site traffic and consistently brought in 30 to 150 new customers per month post-launch, exceeding the client's original 5% growth target.
Mali Plac Farmers overview
Testimonial
When we started building Mali Plac years ago, I didn't realize how important it is to find people who can translate your story into an image. Stefan and the Paprat team created our complete visual identity, logo, website, photography, and a presentation video for us. But the greatest value wasn't in what they made it was in how they understood us. I never felt like they were building "just another website." I felt like we were building a home for Mali Plac's story together. They were responsive, genuine, professional, and above all, willing to listen. If you're looking for a team that doesn't just do design, but helps you find and show the essence of your story, I recommend Paprat.io with all my heart.
Ana Ljubović, Mali Plac
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Posted Sep 14, 2026
Redesigned website and refreshed brand, boosting customer growth for a Slovenian local-food marketplace.
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Timeline
Oct 1, 2025 - Mar 1, 2026
