Flamingo Templates | Product Designer & Web Design

Karina Paviotti

UX Designer
Product Designer
UI Designer
Adobe Photoshop
Figma
Shopify

TL;DR

Flamingo Templates revolutionized the album editing process for Brazilian photographers, addressing their need for customized, affordable solutions. By offering pre-made templates and tutorial videos, we streamlined workflow and boosted client satisfaction.
Problem: Photographers struggled with time-consuming album editing and lacked design expertise, hindering their ability to deliver personalized albums.
Discovery: Quantitative and qualitative surveys revealed a high demand for streamlined editing solutions among Brazilian photographers.
Solutions: Pre-made album templates were created, significantly reducing editing time and empowering photographers to offer printed albums to clients.
Testing: Template testing garnered positive feedback, with 89% of photographers finding them useful. Video tutorials were introduced to address usability concerns.
E-commerce: A user-friendly website on Shopify was launched, showcasing the benefits of album templates and attracting new clients through email marketing.
Impact: Flamingo Templates garnered over 17,000 page views and acquired 890 new clients within a year. Post-sales research showed a 20% increase in photographers offering printed albums, leading to higher profits.
By addressing the pain points of photographers, Flamingo Templates has transformed the album editing landscape in Brazil, empowering photographers to deliver quality albums efficiently and affordably.

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