TL;DR

Context: Our aim at CityBee is to empower local sellers and make it effortless for buyers to find products and services within their neighborhood.

Initiative: As a UX designer, I delved into comprehensive research to grasp the intricacies of both sellers' and buyers' needs and behaviors.

Research Methodology:

I conducted user interviews with sellers and clients, exploring their motivations, daily routines, and pain points.

I supplemented qualitative data with quantitative surveys to gain insights into buyer behaviors amidst the pandemic.

Key Findings:

I discovered a strong inclination towards local commerce among buyers, with 75% preferring to purchase from local sellers.

Referrals from friends and relatives emerged as a significant influencer in purchase decisions, with 70% relying on them.

An overwhelming 80% of respondents expressed interest in or engagement with online shopping.

Proposed Solution:

I proposed the development of an application to bridge the gap between buyers and sellers.

I envisioned integrating features such as rating systems and a chat function to bolster trust and streamline transactions.

Design Iteration:

Through iterative design processes, I crafted low-fidelity wireframes to gauge user comprehension and task completion.

I meticulously incorporated user feedback to refine and clarify the interface, ensuring seamless user interaction.

Final UI Design:

Leveraging Figma, I brought to life clean, cheerful, and intuitive screens.

I conducted A/B tests to finalize elements, colors, and patterns for optimal user experience.

Brand Identity:

I developed a comprehensive style guide to maintain brand consistency and uphold a friendly and approachable brand image.

Conclusion: My meticulous approach resulted in a user-centric app design, aligning with CityBee's mission to foster connections between local sellers and buyers, ultimately contributing to the growth of local economies.