It wasn’t a generic “coming soon” placeholder. The goal was to instantly signal credibility, reflect the brand’s premium positioning, and create a direct WhatsApp connection for early client conversations

The page was minimal but intentional, built around the brand’s mission and aesthetic. That early launch helped the brand start building trust, gathering real leads, and warming up its audience well before the main site was ready

Both founders are visionary and so obsessed with their positioning in the market, so until we live full website with all things that we talk about, as per my understanding, all the pages can take more than 3 months to live with full testing, so we decided to create this small approach.

It allows them to work without worrying about not having a website and getting more visibility if someone searches for their name

The page was minimal yet intentional, designed around the brand's mission and aesthetic