Over the last few years, I’ve helped multiple service- and product-based businesses streamline their websites with custom CMS setups, making it easier for their marketing and content teams to manage and scale

Most recently, for a Webflow-based service website (image below), the executive team wanted a flexible CMS to simplify execution across teams

I built CMS collections for:

Services

Case studies (with project categories)

Job positions

Blog posts (with blog categories)

Each CMS was structured around how their users browse and what the business needs to highlight

I approach every CMS build from scratch, no copy-paste systems. because every business has different goals. I design around real user behavior, smart scroll experiences, and strategically placed CTAs that guide visitors to engage or inquire without overwhelming them