Over the last few years, I’ve helped multiple service- and product-based businesses streamline their websites with custom CMS setups, making it easier for their marketing and content teams to manage and scale
Most recently, for a Webflow-based service website (image below), the executive team wanted a flexible CMS to simplify execution across teams
I built CMS collections for:
Services
Case studies (with project categories)
Job positions
Blog posts (with blog categories)
Each CMS was structured around how their users browse and what the business needs to highlight
I approach every CMS build from scratch, no copy-paste systems. because every business has different goals. I design around real user behavior, smart scroll experiences, and strategically placed CTAs that guide visitors to engage or inquire without overwhelming them