Parsona, Audience Research & Competitor analysis for Dubai Brand
Milan Gohil
Parsona includ
Goals
Market segmentation demographics
Market segmentation psychographic
market segmentation behavioral and technographics
competitor analysis
competitor analysis 1 - 3
competitor analysis 4-6
Competitor social overview
Audience Targeting
Roadmap (Aug to Dec 2024)
Thank you
Quick Overview
brand isn’t just sleepwear—it’s a lifestyle. And the marketing plan is built to make sure the right audience sees it, loves it, and wears it
What We’re Doing:
🔹 Brand Identity That Stands Out: Crafting the perfect vibe with logo, colors, and packaging that scream luxury & comfort
🔹 Knowing Our People: Targeting high-income fashion-forward shoppers in UAE & Qatar who value style, quality, and self-care
🔹 Cracking the Social Game: Instagram, TikTok, Pinterest—creating buzz with influencers, lifestyle content, & user-generated hype
🔹 Smart Digital Marketing: SEO, paid ads, email flows—every click, search, and swipe leading back to brand
🔹 Step-by-Step Growth: From brand launch to full-scale visibility, every move is calculated for maximum impact
Goal? Luxe, Effortless, and Unapologetic
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Posted Feb 17, 2025
Research includes brand identity development, market segmentation, competitor analysis, digital marketing, and audience targeting to position the luxury brand
