Parsona, Audience Research & Competitor analysis for Dubai Brand

brand isn’t just sleepwear—it’s a lifestyle. And the marketing plan is built to make sure the right audience sees it, loves it, and wears it

🔹 Brand Identity That Stands Out: Crafting the perfect vibe with logo, colors, and packaging that scream luxury & comfort 🔹 Knowing Our People: Targeting high-income fashion-forward shoppers in UAE & Qatar who value style, quality, and self-care 🔹 Cracking the Social Game: Instagram, TikTok, Pinterest—creating buzz with influencers, lifestyle content, & user-generated hype 🔹 Smart Digital Marketing: SEO, paid ads, email flows—every click, search, and swipe leading back to brand 🔹 Step-by-Step Growth: From brand launch to full-scale visibility, every move is calculated for maximum impact

Goal? Luxe, Effortless, and Unapologetic