Parsona, Audience Research & Competitor analysis for Dubai Brand by Milan Digital

Parsona, Audience Research & Competitor analysis for Dubai Brand

Milan Digital

Market Researcher

Researcher

Content Research

Google Search Console

HubSpot

SEMrush

E-Commerce

Parsona includ

Goals

Market segmentation demographics

Market segmentation psychographic

market segmentation behavioral and technographics

competitor analysis

competitor analysis 1 - 3

competitor analysis 4-6

Competitor social overview

Audience Targeting

Roadmap (Aug to Dec 2024)

Thank you

Quick Overview

brand isn’t just sleepwear—it’s a lifestyle. And the marketing plan is built to make sure the right audience sees it, loves it, and wears it

What We’re Doing:

🔹 Brand Identity That Stands Out: Crafting the perfect vibe with logo, colors, and packaging that scream luxury & comfort 🔹 Knowing Our People: Targeting high-income fashion-forward shoppers in UAE & Qatar who value style, quality, and self-care 🔹 Cracking the Social Game: Instagram, TikTok, Pinterest—creating buzz with influencers, lifestyle content, & user-generated hype 🔹 Smart Digital Marketing: SEO, paid ads, email flows—every click, search, and swipe leading back to brand 🔹 Step-by-Step Growth: From brand launch to full-scale visibility, every move is calculated for maximum impact

Goal? Luxe, Effortless, and Unapologetic

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Posted Feb 17, 2025

Research includes brand identity development, market segmentation, competitor analysis, digital marketing, and audience targeting to position the luxury brand

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