230+ Leads monthly by ranking 4 keywords on top

Milan Digital

SEO Specialist

SEO Writer

Search Engine Marketer

Google Gemini

Rank Math

SEMrush

result of ranking (21 Jan 2026)

Portugal Accounting Firm SEO

Project Overview

We crafted a SEO strategy for a Portuguese accounting firm, aiming to strengthen their visibility in Lisbon and across Portugal. Our focus was to connect with both Portuguese-speaking locals and English-speaking expatriates seeking professional accounting and tax consulting services

Key Challenges

Intense competition among accounting firms in Lisbon and Portugal

Targeting diverse audiences: Portuguese businesses and expat entrepreneurs

Limited online presence and poor technical SEO at the outset

No established framework for managing local citations or Google Business Profile (GBP)

Strategy & Execution

1. Technical SEO Enhancements

Conducted an in-depth technical audit and restructured the website for better user experience

Implemented hreflang tags for precise language targeting across regions

Optimised site speed and improved Core Web Vitals

Ensured a mobile-responsive design to cater to all users effectively

2. Local SEO Optimisation

Optimised Google Business Profile with:

Comprehensive bilingual descriptions targeting keywords like Contabilista Lisboa, Accountant in Lisbon, and Consultor Fiscal Lisboa

Regular updates and posts on key tax deadlines and available services

Geo-tagged photos to boost local relevance in Lisbon and surrounding areas

A structured Q&A section to address common queries for expats and businesses in Portugal

3. Content Creation

Developed high-performing location-specific service pages, including:

“Contabilista Lisboa” (Accountant Lisbon)

“Accountant in Lisbon”

“Consultor Fiscal Lisboa” (Tax Consultant Lisbon)

Published blog posts addressing essential topics like company registration in Portugal and tax considerations for expatriates

4. Citation Building

Built and refined citations on platforms like:

Portuguese business directories

Expat-focused platforms to target English-speaking professionals

Niche accounting directories for enhanced industry credibility

Ensured consistent Name, Address, and Phone (NAP) details across all platforms

Results (Within 6 Months)

Google Business Profile Performance

Profile views increased by 425%

Direction requests grew by 280%

Website clicks surged by 195%

Organic Search Performance

Ranked #1 for “Contabilista Lisboa” and “Accountant in Lisbon”

Secured top 3 positions for “Consultor Fiscal Lisboa” ( Portuguese language ranking)

Organic traffic rose by 315%

Contact form submissions increased by 89%

Local Pack Performance

Achieved consistent top 3 positions in the Local Pack for core keywords

Featured prominently for variations like Company Registration in Portugal and Accountant in Portugal

Enhanced customer trust with improved review ratings from 3.8 to 4.7 stars

Tools Used

Tool use for research and ranking

SEMrush for keyword research and performance tracking

Google Business Profile Manager for local optimisation

Google Search Console for monitoring website performance

Ahrefs for backlink insights

BrightLocal for citation management

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Posted Jan 21, 2025

SEO strategy for a Portuguese accounting firm, aiming to strengthen their visibility in Lisbon and across Portugal. Our focus was to connect with both Portugal

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