230+ Leads monthly by ranking 4 keywords on top
result of ranking (21 Jan 2026)
Portugal Accounting Firm SEO
Project Overview
We crafted a SEO strategy for a Portuguese accounting firm, aiming to strengthen their visibility in Lisbon and across Portugal. Our focus was to connect with both Portuguese-speaking locals and English-speaking expatriates seeking professional accounting and tax consulting services
Key Challenges
Intense competition among accounting firms in Lisbon and Portugal
Targeting diverse audiences: Portuguese businesses and expat entrepreneurs
Limited online presence and poor technical SEO at the outset
No established framework for managing local citations or Google Business Profile (GBP)
Strategy & Execution
1. Technical SEO Enhancements
Conducted an in-depth technical audit and restructured the website for better user experience
Implemented hreflang tags for precise language targeting across regions
Optimised site speed and improved Core Web Vitals
Ensured a mobile-responsive design to cater to all users effectively
2. Local SEO Optimisation
Optimised Google Business Profile with:
Comprehensive bilingual descriptions targeting keywords like Contabilista Lisboa, Accountant in Lisbon, and Consultor Fiscal Lisboa
Regular updates and posts on key tax deadlines and available services
Geo-tagged photos to boost local relevance in Lisbon and surrounding areas
A structured Q&A section to address common queries for expats and businesses in Portugal
3. Content Creation
Developed high-performing location-specific service pages, including:
“Contabilista Lisboa” (Accountant Lisbon)
“Accountant in Lisbon”
“Consultor Fiscal Lisboa” (Tax Consultant Lisbon)
Published blog posts addressing essential topics like company registration in Portugal and tax considerations for expatriates
4. Citation Building
Built and refined citations on platforms like:
Portuguese business directories
Expat-focused platforms to target English-speaking professionals
Niche accounting directories for enhanced industry credibility
Ensured consistent Name, Address, and Phone (NAP) details across all platforms
Results (Within 6 Months)
Google Business Profile Performance
Profile views increased by 425%
Direction requests grew by 280%
Website clicks surged by 195%
Organic Search Performance
Ranked #1 for “Contabilista Lisboa” and “Accountant in Lisbon”
Secured top 3 positions for “Consultor Fiscal Lisboa” ( Portuguese language ranking)
Organic traffic rose by 315%
Contact form submissions increased by 89%
Local Pack Performance
Achieved consistent top 3 positions in the Local Pack for core keywords
Featured prominently for variations like Company Registration in Portugal and Accountant in Portugal
Enhanced customer trust with improved review ratings from 3.8 to 4.7 stars
Tools Used
Tool use for research and ranking
SEMrush for keyword research and performance tracking
Google Business Profile Manager for local optimisation
Google Search Console for monitoring website performance
Ahrefs for backlink insights
BrightLocal for citation management
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Posted Jan 21, 2025
SEO strategy for a Portuguese accounting firm, aiming to strengthen their visibility in Lisbon and across Portugal. Our focus was to connect with both Portugal
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Timeline
Dec 25, 2024 - Apr 30, 2025
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