🚨 404 Server Problem I completed an audit by exploring the code and found several technical issues affecting rankings, mainly fire wall security on the AWS server

🚨 Not Ranking for Target Keywords Basic SEO foundations are missing, which is impacting visibility

🔻Critical SEO Fixes Needed: ❌ Heading optimization ❌ Social media optimization ❌ Schema codes for ratings ❌ Multiple duplicate codes and images ❌ 403 error (access issues) ❌ robots.txt misconfiguration ❌ XML sitemap missing ❌ Image optimization is incomplete ❌ Internal linking not optimized ❌ Content not visible on pages (server restrictions blocking page data)

✅ Website Performance & Speed Optimization ✔ Optimized Next.js for server-side rendering (SSR) & static generation ❌ Implement lazy loading for images & videos ✔ CDN setup for faster content delivery ❌ Core Web Vitals (LCP, FID, CLS) optimization required

✅ Indexing & Crawling ❌ XML Sitemap submission pending ❌ robots.txt needs proper setup ❌ Duplicate content issues—canonical tags required ❌ Schema markup missing for business listings

✅ Security & Mobile Optimization ✔ HTTPS secured with SSL certificate ✔ Mobile-responsive design implemented

✅ URL Structure & Internal Linking ✔ SEO-friendly URLs (avoiding unnecessary numbers & symbols) ❌ Internal linking between category & merchant pages needs improvement

✅ Fixing Broken Links & 404 Errors ❌ Regular audits & fixes for broken pages required

✅ Technical SEO Audit Tools Used: ❌ Google Search Console setup missing ✔ Screaming Frog ✔ Ahrefs / SEMrush / Ubersuggest / Seochecklty

✅ Keyword Strategy ✔ Researching high-intent, location-based, and price-based keywords ✔ Focusing on long-tail keywords for specific services (e.g., "Best haircut under 100 AED in Dubai")

🔹 Search term variations:

Price-Based: "60 AED massage Abu Dhabi"

Service-Based: "Best hair salon in Dubai"

Location-Based: "Nail salon near me."

Competition-Based: "Top 10 hair salons in Dubai"

Premium Searches: "Luxury spa in Dubai"

Accessibility-Based: "Home service salon for ladies"

🔹 "Best" & Comparison Searches:

"Best hair salon in Dubai for ladies"

"Waxing vs laser hair removal in UAE"

"Best at-home spa services in Abu Dhabi"

🔹 Industry-Specific Keywords:

"Bridal makeup artist Dubai"

"Eyelash extension Dubai"

"Best home massage services in Abu Dhabi"

✅ On-Page Optimization ❌ Meta titles, descriptions, and heading tags (H1, H2, H3) need optimization ✔ High-quality content planned for service & merchant pages ✔ User-generated reviews will be leveraged for social proof

✅ Local SEO (For Merchants & Services) (Optional) ❌ Google My Business (GMB) profiles need optimization ❌ Missing local citations (Yelp, Yellow Pages, Justdial) ❌ NAP (Name, Address, Phone) consistency issues

✅ Content Marketing & Blog Strategy ✔ Targeting problem-solving queries (e.g., "Best home salon services in Dubai") ✔ Creating city-specific service guides (e.g., "Top 10 Massage Centers in Abu Dhabi") ✔ Publishing lists, comparisons, and user guides

✅ Off-Page SEO & Backlinks ✔ Getting featured in local blogs & news portals ✔ Collaborations with PR & influencers ✔ Guest posts & HARO (Help A Reporter Out) opportunities

✅ User Engagement & Retention ✔ Encouraging user-generated content & social shares ✔ Developing a referral program for merchants & customers

🔹 Organic Search (SEO & Local Search) ✔ Optimizing for "near me" searches & service-based searches ✔ Creating local landing pages for each city & service ✔ Implementing a keyword strategy targeting service, price, and competition-based searches

📌 How It Works:

Identify high-traffic searches: users looking for top-rated shops.

Competitor Targeting: Ranking for searches like "Top 3 hair salons in Abu Dhabi."

Featured merchant listings: encouraging more businesses to join for exposure.

✔ Outcome:

Higher traffic from competitor search terms

Increased merchant sign-ups for visibility

More direct bookings from the website