Seasonal Boost: Elevating a Boutique Hotel's Brand Appeal

Objective: Boost occupancy rates and bookings for a corporate boutique hotel by executing seasonal promotions, rebranding-driven content shoots, and growing its social media presence, both locally and nationally.

Crafted visually captivating promotional materials for each season, including captivating holiday-themed campaigns that resonated with the target audience.

Developed and executed seasonal offerings based on meticulous social media analysis and valuable insights, ensuring alignment with guest preferences and industry trends.

Orchestrated a targeted content strategy designed to effectively reach and engage potential guests during peak travel periods, fostering anticipation and demand.

Demonstrated strong leadership by creatively directing and managing seamless communication among models, photographers, the hotel team, and the internal studio team, ensuring a cohesive and on-brand outcome.

Delivered exceptional results, including a remarkable 30% increase in click-through rates during peak seasons, highlighting the effectiveness of the promotional campaigns.

Successfully positioned the hotel chain as the premier choice for travelers during specific seasons, solidifying its reputation as a sought-after destination.

Composed comprehensive project briefs and curated mood boards to guide and inspire photoshoots, ensuring alignment with the brand's visual identity and seasonal themes.

Leveraged captivating photography to showcase seasonal and annual highlights across social media platforms, the website, and press materials, generating increased brand visibility and engagement