unwilted 💐 Klaviyo Marketing Audit & Analytics Reporting

In my role as Director of Client Success at Spitfire Social Media Agency, I led a comprehensive Klaviyo marketing audit and analytics reporting project for unwilted, a beloved small business "specializing in the delicate art of botanical paper arrangement" 💐 This project aimed to integrate their organic social media efforts with their email newsletter optimization using Klaviyo, while also implementing a proactive project management system to streamline communication and enhance marketing effectiveness. 🌸

Key Initiatives:

Project Management System Development: Established a project management system tailored to unwilted's needs, facilitating seamless coordination and collaboration across various communication channels, including organic social media and email newsletters.

Campaign Launch and Optimization: Spearheaded the launch of unwilted's major Valentine's campaign, wedding bouquet promotion for January, and leap year specials, in addition to managing weekly or daily newsletter drops. Utilized Klaviyo's features to optimize email campaigns for maximum engagement and conversion.

Analytics and Reporting: Implemented a robust analytics and reporting framework to track the performance of email campaigns, creative ideas, visuals, and other marketing initiatives on a monthly and quarterly basis. Leveraged data insights to refine strategies, improve targeting, and enhance overall marketing effectiveness.

Proactive Strategy Enhancement: Collaborated with the unwilted team to develop proactive strategies for leveraging Klaviyo and other platforms to their full potential, focusing on optimizing email content, segmentation, and automation workflows to drive customer engagement and retention.

Ongoing Optimization: Continued to iterate and refine unwilted's marketing strategies based on the insights gathered from analytics and reporting, ensuring continuous improvement and alignment with business objectives.

Outcome: Through the Klaviyo marketing audit and analytics reporting project, unwilted was able to elevate their marketing efforts by integrating organic social media with email newsletter optimization. The implementation of a proactive project management system enabled the team to streamline communication and execution, resulting in more cohesive and effective marketing campaigns. 👀

Monthly and quarterly analytics reporting provided valuable insights that informed strategic decision-making, leading to enhanced email campaign performance, creative ideation, and visual storytelling. By leveraging Klaviyo and other platforms to their full potential, unwilted positioned itself for sustained growth and success in the competitive floral industry. ✨

As Director of Client Success at Spitfire Social Media Agency, I am committed to continuing to support unwilted in optimizing their marketing strategies and achieving their business goals through data-driven insights and proactive collaboration!