Social Media Designs

Client: Zoofari Discoveries Project Title: Wildlife Awareness Campaign Platform: Instagram Design Goals:

Promote awareness about the scale and scope of global wildlife research.

Drive attention to the organization’s mission and event date (March 3rd).

Encourage engagement through a visually striking and educational post.

Visual Hierarchy: The use of a large, detailed image of a lizard immediately captures attention, anchoring the theme of wildlife.

Typography: Bold, sans-serif fonts ensure clarity and strong messaging. The text "WILDLIFE RESEARCH AND DISCOVERY" is purposefully large and white for visibility against the dark background.

Color Scheme: A combination of earthy greens and high-contrast yellow evokes nature and urgency. The yellow triangle at the bottom-left adds visual balance and reinforces the event date and statistics.

Information Design: Key stats (6,000 species) and the event date are highlighted clearly to inform viewers at a glance.

Adobe Photoshop

Adobe Illustrator

Outcome: The post successfully delivered on its objectives—presenting scientific data in a compelling, digestible way. It’s part of a broader educational campaign that boosts Zoofari’s public visibility while educating audiences.

Client: Sports League (Conceptual Project) Event: Football League Championship Match Objective: Build hype and promote match details across social media

Design Goal: Create immersive and high-impact visuals in carousel format

Maintain consistency across multiple posts

Ensure clarity of information in a fast-scrolling environment

Solution: The posts mimic a sports card aesthetic, using cinematic lighting, bold typefaces, and dynamic poses of players. The grid arrangement helps users imagine the posts as part of an interactive social feed. Each card reinforces the match date, team names, and call to watch.

Highly praised for realism and visual strength in client review

Ready to be used across platforms like Instagram, Facebook, and Twitter

Client: Springer Praxis Books Project Title: Book Launch Promotion Platform: Instagram / LinkedIn Design Goals:

Generate curiosity and awareness for the audiobook version of “How Apollo Flew to the Moon.”

Visually reflect the theme of space exploration.

Position the author and narrator prominently to establish credibility.

Visual Theme: A space-themed illustration featuring the moon, a rocket, and meteors was created to mirror the subject matter of the book.

Typography: The title “HOW APOLLO FLEW TO THE MOON” uses a mix of weights and colors (white and yellow) to draw the eye across the title in a dynamic path.

Layout: Balanced composition with central alignment helps maintain focus while allowing enough breathing space for each design element.

Branding: Vertical branding ("SPRINGER PRAXIS BOOKS") adds a unique spine-like feature reminiscent of physical book design.

Adobe Illustrator (for vector illustrations)

Adobe Photoshop (for layout and effects)

Outcome: The post generated positive reactions for its blend of creativity and information. It served as both a promotional tool and a visual storytelling asset, sparking interest in the book's content and historical context.