Brochure Designs

The client, a modern financial advisory firm, approached with a need for a tri-fold brochure that reflects their innovative, approachable, and trustworthy brand identity. They wanted to attract potential clients by clearly showcasing their services, team expertise, and unique value proposition.

To create a clean, contemporary, and professional brochure that:

Establishes trust and credibility.

Highlights services and team members.

Encourages prospective clients to get in touch.

Appeals to both corporate clients and individual professionals.

Color Palette: A blend of soft blues, monochrome photography, and coral accents creates a balance between professionalism and friendliness. The blue evokes trust, while the coral highlights call-to-action elements such as "Hello!" and "Meets".

Typography: Strong, modern sans-serif fonts are used throughout. Bold and varying weights create visual hierarchy and draw attention to key messages.

Photography: Authentic, black-and-white group shots and portraits foster a personal, human connection — crucial for trust-building in financial services.

Front Panel ("Hello! Your Financial Future"): This acts as a welcoming message, instantly positioning the brand as both innovative and client-focused.

Wave Motif: Subtle wave-like patterns across backgrounds add a touch of sophistication and visual interest, while maintaining clarity.

Rounded Photo Masks: Used creatively to break the boxy structure of traditional brochures and modernize the look.

Overloaded Content: Simplified technical financial language into client-focused messaging.

Generic Visuals: Replaced stock-style design with intentional black-and-white photography for a more grounded, authentic brand image.

Call-to-Action Weakness: Integrated a scannable QR code that links directly to a contact form, making follow-ups seamless.

Client Feedback: The client praised the brochure for feeling "fresh, clean, and trustworthy." It aligned well with their brand pivot toward a more client-centric approach.

Engagement Impact: The digital version of the brochure contributed to a 25% increase in consultation bookings within the first month of its rollout.

Multi-use Functionality: The layout was repurposed for social media slides and onboarding PDF documents, ensuring design consistency across platforms.