Web Designs

Maham

Maham Vohra

Market Team Web Design

🟣 Case Study 1: Market Team – Marketing Talent Platform

Overview & Objective: Market Team is a digital platform that connects businesses with top-tier marketing professionals. The goal was to build a futuristic, tech-forward, and trustworthy website that reflects innovation and ease of access to global marketing talent.
Problem Statement: Existing recruitment platforms were visually cluttered, lacked personality, and didn’t communicate credibility. The challenge was to create a seamless experience where businesses could feel confident finding verified experts instantly.
Design & Business Goals:
Present marketing talent as premium and globally accessible.
Create a strong first impression through a modern, interactive hero section.
Simplify navigation to reduce user friction.
Reflect a “network-driven” identity through design visuals.
Process & Approach:
Research: Studied competitor talent platforms (Toptal, Fiverr Pro) to identify UX pain points.
Wireframes: Focused on clarity and minimal steps to “connect with talent.”
Visual Direction:
Color Palette: Gradient of violet and deep blue to suggest innovation, tech, and trust.
Typography: Clean sans-serif with smooth weight transitions for readability.
UI Design: Orbit-based animation representing a network of professionals, symbolizing the ecosystem of 20k+ experts.
UX: Focused on simple CTA placement — "Get Started" always visible, reducing bounce rates.
Outcome & Results:
Increased conversion potential with focused CTAs and clear visual hierarchy.
Created a distinctive digital identity that positions the platform as premium and modern.
The interface communicates professionalism and trust instantly.
Learnings / Takeaways: Combining motion design and strategic UX decisions can elevate even B2B platforms. The “network visual” became not just an aesthetic choice but a storytelling device.
UI/UX Design for the Skin care company
UI/UX Design for the Skin care company

🔵 Case Study 3: SKINCARE – Modern Beauty eCommerce

Overview & Objective: The skincare brand wanted a bold, modern eCommerce experience that highlights authenticity, transparency, and innovation in beauty care products.
Problem Statement: The brand struggled to differentiate itself in a saturated market. Its old website lacked visual consistency and failed to communicate product benefits effectively.
Design & Business Goals:
Modernize the brand with a youthful, science-meets-beauty aesthetic.
Emphasize transparency and product education.
Improve conversions with cleaner product layouts and better navigation.
Process & Approach:
Research: Studied top skincare brands (The Ordinary, Glossier) to identify UX trends that build trust.
Wireframes: Focused on product hierarchy — from hero banners to detailed product modules.
Visual Direction:
Color Palette: Cool purple tones for sophistication, freshness, and skincare purity.
Typography: Bold headlines with elegant subtext for readability and contrast.
UI Elements: Grid-based layout for product categories, minimal product cards, and clean CTAs.
UX Enhancements: Sticky navigation, product filters, and “Signature Collections” block for easy browsing.
Outcome & Results:
Created a high-conversion-ready layout with better product visibility.
Improved perceived trust and authenticity through clean design and consistent brand tone.
Strengthened brand storytelling through editorial imagery and transparent messaging.
Learnings / Takeaways: In beauty eCommerce, color psychology and layout balance are critical. The final design successfully blends sophistication with accessibility, appealing to both premium and everyday users.
Ranty Web Design for Luxury/Lifestyle Brand
Ranty Web Design for Luxury/Lifestyle Brand
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🟤 Case Study 2: Vanity – Luxury Home & Interior Design

Overview & Objective: Vanity is a premium interior design studio that blends modern architecture with natural materials. The goal was to design a website that captures the essence of luxury, minimalism, and comfort.
Problem Statement: Luxury home websites often overuse visuals but lack emotional storytelling and usability. Vanity wanted a design that feels exclusive yet approachable.
Design & Business Goals:
Position Vanity as a high-end, nature-inspired brand.
Highlight projects in an elegant, magazine-style layout.
Encourage client consultation bookings.
Maintain simplicity without losing sophistication.
Process & Approach:
Research: Examined top-tier architecture firms’ websites for balance between visuals and whitespace.
Wireframes: Built layouts emphasizing clean segmentation of text and imagery.
Visual Direction:
Color Palette: Earth tones and warm grays representing wood, stone, and light.
Typography: Modern serif fonts for elegance paired with geometric sans for contrast.
Imagery: Full-width architectural shots complemented by minimalist UI cards.
UX: Introduced subtle hover animations and smooth scroll transitions to enhance immersion.
Outcome & Results:
The final design evokes calm, balance, and luxury.
Improved visual storytelling led to stronger client engagement.
Increased brand credibility and online consultation requests.
Learnings / Takeaways: Luxury design depends on restraint — every element must earn its place. Balancing white space and material texture became key to expressing brand essence.
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Posted Oct 20, 2025

Designed a futuristic website for Market Team, Ranty and Skin care businesses. Enhancing user experience and brand identity.