Social Media Designs
Maham Vohra
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Posted Feb 16, 2026
"Social media designer specializing in brand-led storytelling. I bridge the gap between human-centric lifestyle imagery and clean.
**Vaival Technologies**.
Social Media Branding & Design: Vaival Technologies.
1. Executive Summary
The Client: Briefly describe the brand (e.g., a software startup, a corporate tech firm, or a retail brand).
The Objective: What was the main goal? (e.g., modernizing a luxury brand’s image, increasing brand awareness by 20%, or driving engagement for a product launch).
Services Provided: Mention specific design tasks like Graphic Design, UI/UX elements, or Branding & Strategy.
2. The Challenge
Describe the "problem" you were trying to solve. For example:
The brand’s existing social presence was inconsistent or outdated.
They struggled to communicate complex tech concepts through simple visuals.
The audience engagement was low due to monotonous or cluttered graphics.
3. The Design Strategy
Explain the why behind your creative choices.
Visual Identity: Describe the choice of typography (e.g., bold sans-serif for legibility) and color palette (e.g., using contrast to make the content "pop").
Consistency: How you maintained brand recognition across different platforms like Instagram, LinkedIn, and X.
Hierarchy: How you organized information so the most important message—like a Call-to-Action (CTA)—stood out immediately.
4. Implementation & Deliverables
List what you actually created:
Platform-Specific Graphics: Static posts, Instagram Stories, or LinkedIn carousels.
Custom Templates: Reusable templates for recurring content like weekly tips or product updates.
Interactive Elements: Graphics designed for polls, quizzes, or AR filters to boost engagement.
5. Results & Impact
Showcase the success of the project using metrics if available:
Engagement: A specific percentage increase in likes, comments, or shares.
Brand Awareness: Total reach or impressions gained during the campaign.
Efficiency: For example, "Custom templates reduced content creation time by 30%".
6. Conclusion
A brief wrap-up on the project's success and a final thought on how the new designs better represent the brand's mission and vision.
Akaru Cusine
Case Study 2: Editorial Design for Akaru Japanese Cuisine
Project Overview
Collaborating with Pio Digital in 2023, I handled the social media design for Akaru Japanese Cuisine, a restaurant in Paskal 23, Bandung. The objective was to translate their "cozy and authentic" atmosphere into a premium digital experience for Instagram.
The Design Strategy
Aesthetic Direction: I adopted an Editorial/Minimalist approach, using high-contrast photography and generous white space to reflect Japanese design principles.
Mood & Tone: A "Dark and Moody" color profile (Deep Blacks and Rich Earth Tones) was used for feed posts to make the vibrant textures of the food, such as the "Silky Pudding" and "Spicy Ramen," stand out.
Engagement-First Layouts: * Instagram Feeds (1080x1350): Utilized a 4:5 vertical ratio to maximize screen real estate and visual impact.
Instagram Stories (1080x1920): Designed high-conversion slides for "10% Discount Vouchers" and "Payday Rewards" with clear, bold CTAs.
Key Content Pillars
Social Proof: "Satisfied Palates" and "Customer Approved" layouts to showcase testimonials.
Product Spotlights: Minimalist featurettes for the "Kids Meal" and signature dishes.
Promotional Campaigns: High-energy graphics for "Spicy Ramen Challenges" and holiday madness.
The Impact
This design system elevated Akaru’s digital presence from a standard restaurant page to a curated "lifestyle" brand, effectively driving foot traffic through visually appetizing and strategically placed promotional content.
Flexient
Case Study: Elevating Smart Living with Flexient
1. Project Overview
Flexient is a technology brand dedicated to the future of connected systems, ranging from smart homes to industrial intelligence. The goal of this project was to create a high-impact social media presence that positions the brand as a leader in seamless, intelligent infrastructure.
2. The Design Challenge
The IoT market is often perceived as overly technical and cold. The challenge was to bridge the gap between advanced engineering and human-centric lifestyle, making complex technology feel accessible, effortless, and essential for modern living.
3. Strategic Approach
Visual Identity & Palette: I utilized a striking Vibrant Purple as the primary brand color to symbolize innovation and luxury, balanced with Muted Creams and Deep Slates to ground the tech in a lifestyle context.
The "Toggle" Motif: A signature design element throughout the campaign is the "Switch/Toggle" UI component, visually reinforcing the idea of control and instant connectivity.
Typography: I chose a clean, bold Sans-Serif font to ensure maximum readability on mobile screens, using varying weights to create a clear information hierarchy.
Human-Centric Imagery: High-contrast, moody photography of people and smart devices was used to evoke an emotional response, moving away from "sterile" tech stock photos.
4. Key Content Pillars
The campaign was divided into three distinct content streams to ensure a holistic brand message:
PillarFocusVisual StrategyBrand VisionHigh-level philosophy and "Future Thinking."Dramatic portraits and ethereal lighting.Product UtilitySpecific features like "Eco Mode" and "Temperature Control."UI-inspired layouts with functional buttons and toggles.User BenefitSolving daily problems (e.g., "Stay Connected Without the Chaos").Lifestyle photography featuring IoT devices like smart bulbs and vacuums.
5. Deliverables & Specifications
Platform: Optimized for Instagram and LinkedIn.
Format: 4:5 Portrait (1080x1350) for maximum screen real estate.
App Integration: Design of App Store and Google Play "badge" integration for seamless lead generation.
Modular System: Created a flexible grid system allowing for quick content turn-around while maintaining 100% brand consistency.
6. The Result
The final design suite successfully humanizes the Flexient brand. By blending sleek UI elements directly into lifestyle imagery, the campaign effectively communicates that "Smarter Living" isn't just a luxury—it's an effortless evolution of the modern home.