LinkedIn Strategy, Global Real Estate, Social Media Management, Content Systems, Brand Launch, Creative Direction

Supported the global rebrand of BentallGreenOak to BGO, helping launch the refreshed brand across digital channels with a focus on social media. Led strategy and execution for their LinkedIn presence, scaling reach and engagement among investors, partners, and industry professionals. Developed content calendars, branded assets, and executive messaging to align with BGO’s new visual identity and positioning. Also supported the launch of BGO Living, a new multifamily-focused brand, helping shape its identity, tone, and initial digital footprint.

To position BGO as a global leader in real estate investment and innovation through a cohesive, strategic social media presence. The goal was to communicate the values behind the rebrand, increase brand visibility across key platforms, and elevate the voice of BGO and its people, while launching BGO Living as a distinct yet connected extension of the brand.