Gary Vaynerchuk: a visual brand on every channel
Luis Román
Overview: I designed Gary's look across every channel, 2020 to 2023.
The challenge: daily content made by many hands still had to feel like one person.
My four rules: the signature is the mark, one idea per piece, native to each platform, built for speed.
Instagram: one line of advice, a real photo and Gary's signature.
LinkedIn: the same family, with a cleaner, more professional tone.
YouTube: thumbnails that win the click with a face, a few words and one bold color.
Events and drops: one clear offer per post, for the Mystery Box and VeeFriends collabs.
Music: a launch kit for "Please Take a Step Back" (Snoop Dogg ft. GaryVee).
Result: one brand, many channels. The growth story continues in my Pinterest strategy case.
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Posted Jun 5, 2023
I designed Gary Vaynerchuk's look across Instagram, LinkedIn, YouTube and his blog: one recognizable brand at daily volume, 2020–2023.
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Clients
Bose
Vayner Media
Gillette
