VeeFriends: characters people stop scrolling for
Luis Román
Overview: I designed VeeFriends' content, drops, events and partner launches, 2023–2024.
The challenge: hundreds of characters, one brand, without turning the feed into a toy catalog.
My rules: one trait per character, always in motion, a calm brand frame, made to share.
My proudest call: build each piece around what the character means. Driven, Chill, Willful.
Collectibles: countdown stickers that made each character a daily moment.
Drops: one hero line, the product big, the date or code in one place.
Events and streams: schedules and prices you can scan in a second.
Partnerships: the character leads, and the partner's look frames it.
Always on: weekly roundups kept the brand showing up between launches.
Result: 30–60K organic views per piece.
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Posted Dec 3, 2024
I designed VeeFriends' social content, drops, events and partner launches, built around what each character means. 30–60K organic views per piece.
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Clients
Gymshark
Funko
Squishmallows
