Gary Vaynerchuk: doubling Pinterest views with data
Luis Román
Pinterest is a search engine, not a feed, so I treated Gary Vaynerchuk's account like one. Every day I read the data (trends, keywords, top and bottom pins), kept only what fit Gary's message, turned it into pins, tested new formats and languages, and measured the results. I also created Wallpaper Wednesday, a weekly series made to be saved, designed with Deitrik Ito. In 14 months, monthly views doubled, saves grew 4x and outbound clicks 3x.
I owned Gary's Pinterest strategy, the daily data loop, content direction and the Wallpaper Wednesday series.
On Pinterest, a famous name alone doesn't get saved. People save what helps them.
A loop I ran every day: read, filter, design, test, measure, and back to read.
Trends first, then design: I started from what Gary's audience already loved (quotes, health, education) and built pins around it.
"Advice" kept showing up in comments and top pins, so I turned one word into a content format.
Same Gary, new languages: I tested him in Spanish and Arabic to reach new audiences with the same message.
What won: a number in the hook, a list, or advice for a specific age. So I made more of it.
Wallpaper Wednesday, my idea: a weekly phone wallpaper with Gary's words, made to be saved. Designed with Deitrik Ito.
The same 30-day window, 14 months apart: impressions ×2, saves ×4, outbound clicks ×3.
×2 monthly views and ×4 saves in 14 months. Have a project like this? Book a call with me.
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Posted Oct 2, 2026
I ran Gary Vaynerchuk's Pinterest strategy: a daily data loop and a series built to be saved. Monthly views ×2, saves ×4 in 14 months.
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Timeline
Sep 1, 2021 - Nov 30, 2022
Clients
Vayner Media
